Thursday, March 20, 2014

Helvetica Movie Notes


  • Helvetica clear readable and straight forward.
  • Helvetica was first Die Nio Diosk.
  • Helvetica was born at the hass type foundry.
  • all about interrelation between the shapes of the negative space of the letter, so basically the space between holds the letter.
  • They got the name Helvetica form the Latin name for Switzerland. Helvetica means The Swiss Typeface.
  • Helveticas smoothness is human-like.
  • Tax forms, EPA,  American Airlines used this typeface.
  • 20 years after it was made it became a default because of computers.
  • Has the perfect balance of push and pull, shows that there's  no matter how big the problem it will be compact and content.
  • Helvetica is the Typeface of socialism.
  • Pushman Studios was popular, because of how fresh, alive, and new.
  •  Its better to illustrate type than pressing it.
  • Grunge Typography

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